Professional Website Design:
What is a web page, a web site, a
blog, and why your business should have them?
Although many are already experts
in the field of business website design
because they spend many hours of their daily routine to be connected to the
network, there are also many users who for their busy schedules, for example,
may not have enough time to fully inform themselves about the many benefits
that the web design services (English
translation of the word "network") has to offer to anyone who wishes
to take advantage of them.
To this last group of users for
now inexperienced, no dummies or other derogatory adjectives. this article is
dedicated. We will review some basic concepts about the operation of web pages,
website design company and
blogs, the useful relationships they have with the business sector and other
topics of interest to start thinking about creating your own website.
What is a web page?
Imagine a classic text document
made with Microsoft Word but that in addition to text and images allows you to
include backgrounds, videos, forms, links, animations, games, photographs in
their original size, maps, comments, music, etc. Now, what if that document
were available to everyone and its access was facilitated by simply entering
from a search engine like Google.com? That is a web design company page, a document with infinite possibilities
of editing to which anyone can connect from their Internet browser (Internet
Explorer, Google Chrome, Mozilla Firefox, Safari, etc.) with just typing a
couple of words and clicking from Google results.
Web pages are created through
code with a specialized and world-renowned language called HTML which allows
you to control each of the multimedia items mentioned above, from the
distribution of the elements within the page, the colors, the typeface and the
size of each section, up to each of the functions of the page (buttons and
others). The great task of the browser is to read that code, execute it and
present it in a pleasant graphic way.
What is a website?
It is a set of web pages with a
certain structure that makes possible a simple navigation between them. In the
case of a business website design, you
could have a page with contact details (including a map), a page with photos of
the facilities and employees, a page with a promotional video of the brand, a
page for each one of the products and services offered and finally a main page
as an index to arrive with few clicks to each of the above. It is just an example;
the possibilities are endless.
What is a blog?
It is a website that is
periodically updated with new articles as if it were a newspaper or a physical
magazine, each article on a new page and with a chronological order of easy
identification that allows you to easily reach each one. Most blogs of large
companies are used to publish promotions, press releases, business changes,
results, calls, contests, etc. Something interesting about blogs is that it is
possible to subscribe to them easily to receive notifications for example
through email, so think about the utility of having your customers connected
and informed daily.
Why should your business have
them?
Regardless of the size of the
business, the benefits of having a professional website design company and a blog are very clear, as shown reasons.
Anyone can have them:
If you know how to make a
document in Word or in an office suite, you are more than prepared to understand
and deal with pages, website designcompany and blogs. The size of the company is also not as
relevant as the technical resources needed to maintain them are adapted to the
conditions of each user, and thanks to the scalability of most tools and people
who offer their services for the creation of websites, the same technology can
be available in many cases and competition advances, whether large or small.
New customers, new target
markets:
It is the clearest benefit
because being in the network many barriers, starting the geographical ones,
disappear. Many potential customers who had not even heard about your brand,
can now be part of the family of customers of your business. It will remain to
choose the best strategies to make the most of these new clients and target
markets.
Better relationships with
customers and workers:
The advantage of being on the web
is that the communication tools are multiplied and relationships with customers
are strengthened, something that creates some confidence and security. You can
take advantage of the website also to have a private space for employees,
anonymously, to share their comments on the business thus encouraging internal
trust.
Brand growth through
recommendations:
Nothing better than a
recommendation from a satisfied customer, and nothing better than a business website design that
encourages good recommendations through good attention throughout the
transaction process, from the moment you hear about the brand until after the
client receives and evaluates the service received.
Catalogs available even
internationally:
It takes a little more work and
resources, but if it is possible to make the complete catalog of products and
services available to the public as a virtual store, combined with a reliable
online payment platform, the ordering process will never have been easier.
Easier to find contact
information:
Good photos, a map of Google
Maps, some contact phones and an email form the perfect combination to catch
customers, a much more effective solution than going out to distribute flyers
left and right because even with their phones they can be guided to the place.
Information available to
external users, for example, investors and suppliers:
Good financial statements and a
striking presentation, in addition to references to a large and attached
clientele, can be the key to getting investors from other latitudes. The same
applies to the possible offers of new suppliers that can be guided by the
credibility of an elegant and recognized professionalwebsite design company.
Efficiency and savings:
Channels such as customer service
can be optimized, and without spending much. In general, lower costs and better
service, efficiency and savings even for customers because they will not even
need to travel to the business facilities to get in touch.
Show that you are at the
forefront:
So be it trying it is clear the
message that is being transmitted, the business has vision, adapts to the
current market and new technologies.
Promoting them is also very
simple and cheap:
With a clear strategy of promotion
in social networks characterized by a good treatment to the followers and
always sharing quality content, it is expected that the page will take on
enough relevance by itself. You can also opt for online advertising systems
such as Google.
